In the world of marketing, commercial photos are one of the most critical aspects of making a successful sale; they’re the beating heart of what makes an advert truly great. That’s why it’s crucial to have top quality photos.
If you’re an aspiring photographer or a small-time business owner who wants to know how to take professional commercial photos, keep reading because we have the perfect photography tips and tricks you need to help you jumpstart that journey. But first, what is commercial photography?
Defining Commercial Photography
To put it simply, commercial photography is any photograph with the purpose of selling. It could be for a product, a service, a business or a brand. Commercial photographs have become a part of our daily lives, from billboards to internet ads.
If you’re interested in having your photos look of industry-standard quality, employing the help of a professional photographer specialising in that field will help you. And in this case, a commercial photographer. These photo wizards (like us!) are invaluable when showcasing your brand’s most prominent assets to an unfamiliar audience.
Types of Commercial Photography
There are many branches of commercial photography; common examples are corporate headshots, architectural photography, product photography, fashion photography, and food photography. If you’re interested in learning more, here is an in-depth guide to each one.
It’s in your best interest to learn one or two of them, but it’s not recommended to master them all, especially if you’re still new to the field. However, the most commonly done photoshoot is probably product photography.
Product Photography Tips and Tricks
Planning Your Steps
There are three photography tricks you can use to make a product photoshoot successful. First, you need to prepare and research what your brand wants to portray to your customers.
That means you have to go over your target audience, what media you will display the photo on, and how you will portray your product or service. You might lose potential customers if you choose to advertise in the wrong place.
If you decide to place your ads in the wrong place – like in a newspaper when you’re targeting millennials – few of your target audience will see it. And if your image looks like one of the stock photos you’ll commonly find on the internet, it will not sell much; that’s why researching and planning your steps is essential.
Being Patient With The Process
After that, you can start your photoshoot. Depending on the complexity of your subject, the trick here is to be patient with your work. A photoshoot may take five minutes and your expertise alone.
Sometimes, it may take days or even weeks and a large crew working in unison to create the perfect photo. Numerous things can slow down that process, so ensure you’re well prepared and coordinated so you’re still on schedule!
Hire a Good Photo Retoucher
Once production is finally done, it’s time to move onto retouching the image. Most photographers will review images and do minor touch ups, and some like to do the more detailed and complex work. Others prefer to hand over this step to specialist retouchers.
The original images must be of very high quality (after all, as the saying goes, “you can’t polish a turd”!), but retouching is another important critical step to making your commercial image successful. Once the image is released and goes out into the world your customers will associate it with your brand; so be careful when choosing a graphic artist!
Key Takeaways
TLDR: Do your homework, be patient, and don’t skimp out on a retoucher. These tips and tricks will surely make your commercial photos look sleek and professional!
Here at Jesse Taylor Photography, we do that for our clients automatically. We ensure they’re receiving the best quality photo shoots Sydney offers while also being convenient to your liking! Book a shoot today for your very own professional commercial photography setup.
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